15 Examples Of Good Recruiting Ads

A terrific job ad that cuts through the sound and gets the attention of top talent does a lot more than simply list out the duties. It concentrates on storytelling to spark a connection and show, not simply inform why your business is the location to be.

We’ve assembled 15 outstanding recruiting advertisements that go above and beyond to get attention and get those applications rolling in. We’ll break down what makes each advertisement so reliable and provide you a toolbox of inspiration for your next hiring project.

Why Are Recruitment Ads So Powerful?

An excellent recruitment ad provides on a number of fronts, all in the service of discovering the talent best fit for employment the job. At a time when most recruiters rank improving candidate quality as their top concern, here’s why an engaging advertisement can make all the difference.

Cut Through the Clutter

A recruitment advertisement with a clear message, strong visuals, and an engaging proposal cuts through the online cacophony. It deserves putting in the extra effort to make innovative task ads that stand apart and employment provide you an edge over rivals

Communicate Culture, Attract Passion

People long for function and a sense of belonging when searching for a brand-new task. An excellent recruitment advertisement must, for that reason, go beyond listing abilities, experience, and advantages.

It should showcase your business culture, worths, and day-to-day workplace. It has to pique interest and attract those who are truly passionate about the function and the business.

Target the Right Talent, Save Time & Money

Generic task posts attract anyone with a pulse. Targeted ads, however, enable you to reach the precise talent swimming pool you’re looking for.

This saves you time and resources while guaranteeing you’re attracting the most certified candidates– not just anyone using for the sake of applying.

Targeted recruitment advertisements are powered by analytics, however in spite of 85% of companies reporting that HR analytics are necessary, just 42% believe their is strong in this area.

Build a Psychological Connection

Facts inform, but stories sell. Recruiter advertisements, and video advertisements in particular, allow you to showcase the human side of your company and the effect your group makes on the planet. This emotional connection can be the tipping point for a leading candidate on the fence.

Boost Your Employer Brand

A strong company brand is a magnet for top talent and assists you retain your best employees. A 2022 Glassdoor report found that 69% of workers surveyed state it’s ‘extremely/very crucial’ that their employer represents a brand they are proud to support.

A well-crafted recruitment ad can be the impression that shapes that brand and develops a reputation for the company as a fantastic location to work, discover, and grow!

Get Inspired By These 15 Great Recruitment Ads

Many companies have been remarkably clever with their recruitment marketing methods that offer us a wealth of insights and inspiration.

Here’s a look at 15 memorable recruitment campaigns that truly stood apart.

1. Waste Creative: Virtual Animal Crossing Office

Media business Waste Creative made stepping into a new world possible with an experiential recruitment advertisement– a virtual workplace trip! The business recreated its wacky workplace space in the popular video game ‘Animal Crossing’, bypassing standard recruiting channels to display its culture and draw in fresh skill who appreciate a little bit of enjoyable.

The fastidiously crafted recreation of the real workplace, total with authentic details like art work and white boards, was a playful window into the agency’s fun, offbeat culture.

Waste Creative likewise embedded an innovative internship brief that incentivized players to put their skills to the test for a paid chance.

This wise contest component transformed the principle from mere branding into a real recruiting pipeline. The unique technique attained amazing virality and interest that likely far gone beyond basic job posts.

2. Sprout Social’s Work-Life Balance Video

Among the most effective methods to bring in candidates is by revealing, instead of informing, what life is like at your company. Sprout Social nailed this with an interesting video populated by real staff member testimonials promoting the company’s versatility and work-life balance.

Instead of the basic fare of dry business messaging, these genuine first-hand accounts offered access to daily experiences and enabled potential candidates a clear understanding of where they stood in relation to Sprout’s culture.

From crisp images to fluid modifying, The production quality further contributed to building reliability and trust for Waste Creative.

3. Keen Project Solutions’ Provocative Statement

Keen Project Solutions made this striking declaration in a recruiter advertisement:

“Smartest individual in the space? Might be time to find a new room”.

The ad’s in-your-face hook immediately piques curiosity. Its bold assertion challenges the complacency around a candidate’s present company and task.

This thought-provoking copy appeals uniquely to high achievers while specifying the company as a place that constantly pushes individuals to greater accomplishments. It does all this without even calling particular roles and duties.

The ad copy moves to the CTA with another thought-provoking proposition: “If you are all set to believe differently, it’s time to think Keen”.

Overall, this is a recruitment advertisement that broadcasts a confident and aspirational vibe.

4. IKEA’s Assemble Your Career Instructions

Home furnishing merchant IKEA is admired for employment numerous customer-centric developments. Its ‘career guidelines’ campaign was an example of clever targeting and brand alignment.

Instead of defaulting to online job postings sure to get lost in the sound, IKEA slipped recruitment material straight into packages providing products that clients eagerly awaited.

By embedding ‘assembly directions’ for assembling one’s expert future, IKEA naturally reached passionate brand name advocates at a moment they were enthusiastically appealing with the company.

The imaginative directions mirrored IKEA’s iconic furniture assembly schematics, supplying a lovely personal touch while remaining unmistakably on-brand.

This technique connected with an audience inclined to IKEA and the results were impressive: over 4,000 relevant leads which cost nothing in media expense.

5. Ogilvy’s Greatest Salesperson Contest

For an advertising titan like Ogilvy & Mather, discovering top-tier sales talent needed it to raise the bar with a properly ambitious and innovative recruiting challenge.

The ‘World’s Greatest Salesperson’ campaign accomplished just that by charging prospects with proving their chops in an enjoyable, special method.

Promoted through targeted digital ads and video content, Ogilvy welcomed potential hires to film themselves delivering the best possible sales pitch … for a common brick.

This creative contest permitted Ogilvy to see who really had the persuasive skills and ingenuity to offer even the most primary product through their personality and messaging savvy alone.

A three-month paid internship and an opportunity to pitch at Cannes Lions added a high-stakes incentive for individuals to bring their A-game.

6. Volkswagen’s Undercarriage Recruitment Message

When searching for talented mechanics to fill open roles, Volkswagen developed an ingenious method to speak directly to its target market. They actively dispersed cars bearing a surprise message just visible from listed below the vehicle to service centers across Germany.